Initio

The Science of Scent.

Initio Parfums Privés returns perfumery to its magical and sacred origins, viewing scent as a force capable of influencing behavior and mood. By blending the finest raw materials with cutting-edge science, they create "functional fragrances" designed to trigger attraction and confidence. They harness the power of pheromones and emotional molecules to communicate directly with the subconscious. Initio scents are not just fragrances; they are instruments of power.

Our Curation: We introduce our Initio collection with the house's two most iconic pillars. First, the majestic Oud for Greatness, a scent based on sacred geometry that blends natural Oud Wood with fresh Lavender and Saffron to elevate your presence. Second, the hedonistic Side Effect, an intoxicating potion of Rum, Tobacco, and Vanilla that dares the wearer to embrace the risk of the unexpected. These are scents for those who command attention.